Last updated: 14 Feb 2021
On Customer Empathy
Nicole Westman - The Verge
- As a user, the system I use should work for me instead of me having to work the system.
- A great recent example is techies and volunteers banding up to create easy to use websites that scrape COVID vaccination appointments from multiple locations into one place.
- Their efforts made it easier, especially for older folk, to find appointments and sign up for them.
- Examples - New York, California, Massachusetts.
- Follow on reading Normcore Tech, NYTimes.
Why Product Strategy Fails
Freek Vermeulen - HBR
- Real strategy is a clear set of choices - what we’re going to do and what not going to do
- Many so called ‘strategies’ are in fact goals or priorities (increase revenue in X)
- Clear strategy - (1) we’re going to address X (2) for Y (3) so that they can do Z
- Everyone is aligned - imagine your team is wildly successful in 3 years. What does that look like?
- Empower the team to create bottom up initiatives within the purview of these choices (instead of pushing top down)
- Also see Julie Zhou’s excellent How to be Strategic and this LinkedIn post
Unglue Your Strategy
Rita Gunther McGrath - HBR
- Competitive advantage is transient
- Abandon the idea that stability in business is the norm
- Embrace continuous change, avoid rigidity
- Strategy should be fluid, customer centric, less industry bound
Target Market Roulette
Marc Gruber, Sharon Tal - WhereToPlay
- A real life case study to evaluate market opportunities, target market and first move
- Also see Steve Blank’s explainer
Four Types of Markets
Steve Blank - WSJ
- There are 4 types of markets - Existing, Resegmented, New, Clone
- Know the market you are in - it is important
- Strategy and tactics for one market type seldom work for another
- Tools like customer discovery prove vital